Staying Focused

Posted: February 14, 2012 in Uncategorized

Staying focused is one of the MOST important keys for entrepreneurs to have. We, as business people, constantly face challenges, obstacles, and roadblocks that will lead us to distraction from our goals, visions, processes, and projects. We also multitask from time to time, both personally and professionally, and that gets us distracted. It takes work to stay focused. The same applies to our comfort zone; it is easier for people to stay in there than to get up and to be active, since it takes some work to be active.  We often find ourselves needing to refocus our attention. These distractions can happen before, during, or after work, and can come from internal as well as external influences. Does it mean that there is something wrong with our minds? No, it is natural for our minds to drift away from our focus and end up elsewhere. After some practice and time, being focused becomes second nature.

The tips I mention below may help us stay focused, or get refocused, on our goals so that we can achieve them. 
  • To have a well-defined goal

It is very important for us as entrepreneurs to see the whole picture; from an eagle’s view down to a mouse’s view. The eagle flies at a great height and has the ability to take time and oversee everything from top to bottom and from side to side before it responds. With a mouse’s view, it can only see what is in front of it and respond to immediate situations.  To be a successful entrepreneur, it is significant to use both the eagle’s view and the mouse’s view for overseeing our short and long-term goals in every aspect of business. It also is critical for us to be able to adjust when adversity appears. Planning and predicting are essential to reach our goals. Without a plan, we cannot make progress. Make a plan on how to get from A to B to succeed in our goals, and make a plan and predict goals from A to Z.  We must always keep our eyes on the progress toward our goals, track our progress vigorously, and modify as needed.

  • To prioritize constantly and ruthlessly
There are many different factors involved in business that can literally suck the life right out of us, both personally and professionally.  These factors can include finances, consumers, partners, business associates, investors, employees and constant changes that happen every minute, hour, and day, internally and externally. Sometimes we find ourselves overwhelmed or feeling that we can’t finish anything because we frantically jump between tasks.  In the business world, Entrepreneurs must consider and make decisions about which tasks are the most important and prioritize them accordingly so that the business functions well. These priorities range from the employee level all the way up to administration. We also need to make decisions about consumers and how can we bring them to our business. Without consumers, there will be no business. Each day, we need to prioritize our time and tasks in advance so that we are prepared when a crisis appears.
  • To boost productivity
It is important for us to figure out which time during the day we are at our most productive for meetings, correspondence, and other tasks and schedule them appropriately.  We also need to get to know when we are least productive so we can do something that does not require too much of our energy at that time. It is important that we keep on exploring, learning, and holding onto what is working and dispelling what is not working for us to be able to function well during our work days or nights.  
  • To minimize distractions 

It is important for us to determine what and who distracts us and how we get distracted. For example, is it email? We can do something about that by closing our emails. When the social media sites such as Twitter and Facebook become a distraction, log out. It is not a bad thing to visit sites like Facebook or Twitter to get our social updates, but not to invest huge amounts of time on them.  Write a list of all the things we need to do and prioritize these tasks to find the ones that are the most important to work on each day. If we begin to lose our focus, we can come back to our list, or put a post-it on the computer  to help us stay on the track.

  • To be prepared for challenges
It is critical for us to be prepared for the possible challenges that may show up down the road. This will help us be proactive when obstacles arise so that we can get ready to climb it, go through it, or work around it.  It is important for entrepreneurs to have the ability to predict and to plan for adversity, make adjustments to keep the business afloat and to work thoroughly with the challenges that might promote the business or temporarily divert business until it gets back on the right track. Instead of pushing challenges away or denying them, we allow them to help us observe, evaluate, analyze, and make critical decisions as to how we can bring great business to consumers and at the same time see our customers return again and again; preventing any loss in the control of the business.

  • To refocus

No matter how many times our minds drift away to other things, it is our job to refocus every time. The human mind loves to wander and not  stay on one subject for a long time. It is important for us to recognize that our minds do wander by nature and that we must practice bringing ourselves back to focus every time we find ourselves wandering off. The more we practice focusing or bringing ourselves back to a focused state, the easier it will become. It takes some time and practice.


  • To reward yourself 

 Every now and again, we  need to reward ourselves for our accomplishments on a short-term or a long-term goal. We deserve to be proud of ourselves for our achievements. Go out and celebrate with friends,  treat yourself to shopping, eating a nice dinner, getting a hair cut, or riding a motorcycle. Give yourself a pat on the back for your hard work and persistence in succeeding your goals. Drop the excuses and guilt about why we cannot or do not have time for rewards. Once rewarded, we will be able to refocus more mental and physical energy on excelling in the many areas of our business. Go ahead and celebrate the triumphs, big or small. That will feed motivation, determination, and passion to move our business/entrepreneurship forward.

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